GURO Promotions

GURO Promotions (“Get up, Rock Out”) are a young, new music promotion company based in Hampshire.

We began by establishing a basic brand. I made the following logo to capture the feeling of going to a live concert, the typography is a modification of the Diavlo free font by Jos Buivenga’s exljbris Font Foundry, making a non gender-specific pictogram of the ‘U’ from ‘GURO’.

Being on a tight budget and not being able to make a design from scratch, we went down the route of choosing an open source WordPress theme to build upon and inject the new brand into.

Now, GURO have established some web presence and a platform in which to blog, post music event details, stream music and engage easily with social networking and the journey for gaining followers as events begin to occur. The launch night for GURO will happen on July 7th.

GURO Promotions website

I was also involved in branding their Facebook page, Twitter profile and promoting a competition for bands to take part in.

Search ranking is already doing well with the site appearing first page on the search terms “hampshire music promotion“.

Site is now live at guropromotions.co.uk

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